RRJ #1

Reference: Claire Cain Miller. (2009, October 26). Title: Aviary Lets Anyone Create Digital Goods. New York Times. Retrieved October 27, 2009, from  http://bits.blogs.nytimes.com/2009/10/26/aviary-lets-anyone-create-digital-goods/?scp=5&sq=digital&st=cse
Summary:


This article talks about the web site which is named Aviary. This web site creates the opportunity for people to create or edit the things they want. It also can be used to sell the work that people create. Aviary taps into two big trends; one is virtual goods, and the other is the way that Internet has transformed its users into creators. Even though some software which lets artists create new stuff on the Web has already existed, Aviary is simpler to use. Aviary makes money by takeing a commission on the sales on marketplace. Aviary could sell virtual goods to players.

Reaction:


My major is computer science. Computer science includes lots of digital technology. Now technology is developing quickly, and also the amount of digital or virtual goods is increasing fast. The company Aviary gives a creative way to make digital business.

I think two ideas are very good. Aviary encourages the user “To do it yourself.” It is a new kind of way to use digital and website resources. According to this way, the users could try to edit whatever things they want, it can help people become more creative, and users also think this is a new way to play and will be interested in it. The second one is Aviary supports the digital marketplace to the player. People can get the virtual goods online, it becomes more convenient. Also the company can earn money from the deal.There is a benefit for both of them.

But I think there still are some important elements that need to be consummated, for example the laws are still not perfect protection the internet creator’s benefit; the tax is really a big problem for online business. But as the time goes by, I believe that the online creativity will become the leaded of the Internet entertainment, and online business will become more and more popular.