Tuesday, December 15, 2009

RRJ5

Reference: CLAIRE CAIN MILLER (2009,December 1) Title Cautious Shoppers Return to Online Stores


. New York Times. Retrieved 2009, December 6,from

http://bits.blogs.nytimes.com/2009/12/01/cautious-shoppers-return-to-online-stores/?scp=6&sq=online&st=cse

Summary:


This article talks about the customers seem to be increasing online shopping and decreasing the store shopping on thanks giving holiday. Online shopping appears to be up from last year, and this year the sales were led by bigger discounts. Many online shopping stores give different discount to customers. Though online shopping is increasing but it is still a little part of total retail. The reason is shopping online is more convenient than go to the store. But do not expect steep discounting which was offered by e-commerce.

Reaction:

In thanks giving holiday I have ordered some gifts from the store because the e-commerce sites provide free shipping if you consume the money more than XX dollars. For my onion, I prefer to order online instead of go to the busy mall. After compared I found the price has little difference between the online and in store, so I choose the convenient way to by the things I want. The e-commerce uses this method to attract customers. Actually during thanks giving holidays. The shop couldn’t give too much discount any matter you choose which method to consume.

I found some interesting things, that is some store provides coupons to customer but it also can be used by online shopping, you just need to type in the code number and the price will have the same discount. So online shopping is tending to in place of store shopping. The biggest problem for online shopping is the transformer fee will increase the prime cost. But I found that some shop create a good way to solve it. After receive the order online, they will check the local store first. If there has on item that customer wanted, they check the nearest store which has the goods and then lock it. If the customer choose the standard shipment. They will ask the customers to wait for few days. And after all the items, which need to be, send in one place has been prepared. The store will delivery them together. It saves lot of money for transformed. Compare with the prime cost I believe that store still earn the money a lot.

The benefits from information century are people feel convenient. Internet provides a plat to make it to be come true. And public should support the new kind of thing. It needs every person to make contribution.

RRJ4

Reference: David Pogue(2009,November 6) Title Cleaning Up the Clutter Online. New York Times. Retrieved 2009, December 2,from http://pogue.blogs.nytimes.com/2009/11/06/cleaning-up-the-clutter-online/?scp=2&sq=cleaning%20up&st=cse
Summary:


This article talks about a new button named Readability on the Web browser’s toolbar which can eliminate useless things from the web pages when the reader is reading, it aslo can change the font, size and background. The author thought that he don’t like to see the Times-Square blinking when he was reading, but some resmarks doubt about his thought. So author explained that first the button need to be clicked and then worked, second he thought the advertisers should be appeared in the first place, and just click refresh the page to turn back to original. And Readability has more function than ad blocker.

Reaction:

I have the same experience with the author, when I was reading the Web page, some advertisement get out and influence my reading. It was very irritating, and I also use some Web page tools to eliminate the trouble makers. But acturally I thought the reason is not here, the Web makers should consider about the readers situation and make some progress.

As the author said, Web makers should put a fixed place to show the advertisement. Like before the main article, in the top of the page or in the end of the page, also liftside or rightside could be a good choice. If the put the ads everywhere in the article, the reader should turn up or turn down the page and it is very unconveninet. The next idea is the creativers really don’t need to make the ads so complex. Like the bliking, animating and distracting. Maybe they thought it could make the ads more attractive. But if they change the role and become a reader. They will understand the reader couldn’t pay much attentation on their product except they really need. In the same time, the ads make a lot of trouble for reader like somebody careless and click it, it turn on a new Web page immediately. It really makes reader feel boring.

The Web page company rely on the ads to earn money and amount of clicking. But the essence is the more good content the page has, the more visitor it will has. So just make a comfortable reading environment for readers. I think the reader could be more approciate about it and also has the good impression on the Web page.

Wednesday, December 2, 2009

RRJ3

Reference: Andrew Ross Sorkin (November 16, 2009) Glyde Aims to Simplify Online Sales of Used Media. New York Times. Retrieved 2009, November 18,from http://dealbook.blogs.nytimes.com/2009/11/16/glyde-aims-to-simplify-online-sales-of-used-media/?scp=1&sq=glyde&st=cse
Summary:


This article talks about how Glyde plans to establish a Web site that makes people’s buying or selling used media products more simple. It will be challenging eBay or Amazon.com. The creator is Simon Rothman who used worked at eBay; he says that e-commerce is too complex for sellers and shoppers to make deal; but Glyde will be easier. It is backed by $6 million from investors. But the company faces challenges like eBay and Amazon.com dominating the market, and they will have to attract a critical number of sellers to have a better chance of success. Using this site, sellers do not need to upload a photo or type in a product description. Glyde will assessing the quality of each seller, including how responsive he is in transactions; Glyde keeps the money until the buyers are satisfied with the item, and Glyde would monitor people’s behavior for unusual patterns.







Reaction:

eBay and Amazon.com are the most famous online e-commerce companies. It is difficult for Glyde’s competing, but Glyde was figured out a good idea to attract customers. If they really can make the deal-making process more convenient, a lot of sellers and buyers who felt trouble with the online deal process will tend to choose it.

But they still need to consider some important questions. First, as the article said, they still have no solutions for some sellers who list stolen or bootlegged meterial online. eBay and Amazon.com because of their perfecting process and their online deal making have become very complex. If we just care about the convenient elements, it will cause many unknown problems without safety identification such as the selling of fake. And another problem is how to make customers consent to the credibility of the website. In my opinion, I thought most buyers prefer to choose the complex but safe way to make deals instead of this dealing way. Nobody wants to spend money in an unfamiliar e-commerce website.

Even though they need to face a lot of problems, their idea is creative. It also can make eBay or Amazon.com consider their deal processes. And as in time past, dealing online could be the most convenient way to buy goods for customers without going to the shop.

Thursday, November 12, 2009

RRJ #2

Reference: Reuters. (October 26, 2009). Title Makers of Online Games in China Look Overseas. New York Times. Retrieved 2009, November 2, from http://www.nytimes.com/2009/10/27/business/global/27iht-game.html?_r=1&scp=1&sq=online&st=cse




Summary:

This article talks about how the Chinese online game companies are ready to join the Western markets. It becomes a challenge to the leaders of online games, Electronic Arts and Activision Blizzard. One of the companies is in the final testing stage for an online game which is for the U.S. market. But most U.S. game players prefer to online play with consoles, but analysts said there is a shift toward online gaming which can be played at Internet terminals and cell phones. The analysts think online gaming would be different from console side, and Chinese computer game companies have the operational expertise and business model for global rivals. The revenue of online games is growing fast, but Chinese companies still need to spend much more to promote their products.

Reaction:

Online games have become more and more popular these days, especially for teenagers. It is a potential market for Chinese online game companies. Some of them grab the chance to sell the products abroad; it must be a new challenge for Chinese game makers.

I think there are two big problems that they need to consider. The first is culture shock. Chinese game makers like to combine the Chinese traditional elements into games. For Chinese game players it was very attractive, but the players in western countries maybe don’t like it. If they give up the traditional way to make games and use western cultures, they will have big problems competing against the western companies. Another problem is language. The games need to be translated into English. But the different language may cause negative understanding. For example, a sentence in Chinese may very humorous, but in English it not or it is rude. Also the companies need to pay for translating too many sentences. It costs extra time and money.

But I thought everything needs to be step by step; Chinese online games are joining the western market is quite definite. At first they must face so many troubles. Also I hope that the makers can make some games that still have the Chinese elements for western players; it will help the communication between the different countries. Different players from the world can enjoy the same game; I expect the day is coming.

Monday, November 2, 2009

RRJ #1

Reference: Claire Cain Miller. (2009, October 26). Title: Aviary Lets Anyone Create Digital Goods. New York Times. Retrieved October 27, 2009, from  http://bits.blogs.nytimes.com/2009/10/26/aviary-lets-anyone-create-digital-goods/?scp=5&sq=digital&st=cse
Summary:


This article talks about the web site which is named Aviary. This web site creates the opportunity for people to create or edit the things they want. It also can be used to sell the work that people create. Aviary taps into two big trends; one is virtual goods, and the other is the way that Internet has transformed its users into creators. Even though some software which lets artists create new stuff on the Web has already existed, Aviary is simpler to use. Aviary makes money by takeing a commission on the sales on marketplace. Aviary could sell virtual goods to players.

Reaction:


My major is computer science. Computer science includes lots of digital technology. Now technology is developing quickly, and also the amount of digital or virtual goods is increasing fast. The company Aviary gives a creative way to make digital business.

I think two ideas are very good. Aviary encourages the user “To do it yourself.” It is a new kind of way to use digital and website resources. According to this way, the users could try to edit whatever things they want, it can help people become more creative, and users also think this is a new way to play and will be interested in it. The second one is Aviary supports the digital marketplace to the player. People can get the virtual goods online, it becomes more convenient. Also the company can earn money from the deal.There is a benefit for both of them.

But I think there still are some important elements that need to be consummated, for example the laws are still not perfect protection the internet creator’s benefit; the tax is really a big problem for online business. But as the time goes by, I believe that the online creativity will become the leaded of the Internet entertainment, and online business will become more and more popular.