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Reference: CLAIRE CAIN MILLER (2009,December 1) Title Cautious Shoppers Return to Online Stores


. New York Times. Retrieved 2009, December 6,from

http://bits.blogs.nytimes.com/2009/12/01/cautious-shoppers-return-to-online-stores/?scp=6&sq=online&st=cse

Summary:


This article talks about the customers seem to be increasing online shopping and decreasing the store shopping on thanks giving holiday. Online shopping appears to be up from last year, and this year the sales were led by bigger discounts. Many online shopping stores give different discount to customers. Though online shopping is increasing but it is still a little part of total retail. The reason is shopping online is more convenient than go to the store. But do not expect steep discounting which was offered by e-commerce.

Reaction:

In thanks giving holiday I have ordered some gifts from the store because the e-commerce sites provide free shipping if you consume the money more than XX dollars. For my onion, I prefer to order online instead of go to the busy mall. After compared I found the price has little difference between the online and in store, so I choose the convenient way to by the things I want. The e-commerce uses this method to attract customers. Actually during thanks giving holidays. The shop couldn’t give too much discount any matter you choose which method to consume.

I found some interesting things, that is some store provides coupons to customer but it also can be used by online shopping, you just need to type in the code number and the price will have the same discount. So online shopping is tending to in place of store shopping. The biggest problem for online shopping is the transformer fee will increase the prime cost. But I found that some shop create a good way to solve it. After receive the order online, they will check the local store first. If there has on item that customer wanted, they check the nearest store which has the goods and then lock it. If the customer choose the standard shipment. They will ask the customers to wait for few days. And after all the items, which need to be, send in one place has been prepared. The store will delivery them together. It saves lot of money for transformed. Compare with the prime cost I believe that store still earn the money a lot.

The benefits from information century are people feel convenient. Internet provides a plat to make it to be come true. And public should support the new kind of thing. It needs every person to make contribution.