Monday, March 15, 2010

RRJ5

Reference: STONE B (2009, May 3) looking to big screen E-reader to help save the Daily pressNew York Times Retrieved 2010, Mar 1


http://www.nytimes.com/2009/05/04/technology/companies/04reader.html?scp=3&sq=screen&st=Search

Summary:


This article talks about the new device used to read the newspaper or magazine instead of the paper one. At the beginning of the article, the author introduces the idea that this device isn’t like other e-reader devices. It has a big screen and the size almost like a standard sheet of paper. And many periodicals appear in generally the same format. Amazon appears to be first to try the electronic devices. They have introduced a lot of tailored wireless devices on its Kindle, and many other organizations want to join in. They thought this method could help them save much money to print and distribute. Many publishers thought they were not ready to deal with the rapid change because of the decline of printing, and they may sell subscriptions to support the article with ads. The subscribers can be updated once a day by network. But the new device could solve the problems like battery, color, and slowly update and develop a relationship with the subscriber. Many people are worried about how newspapers are going to survive in the future.

Reaction:

E-readers is a useful device; it can be used as newspaper and magazines, and we don’t need to worry about how to deal with a lot of waste newspaper. The new devices can be easy to use too. Newspaper will be replaced by the E- readers. I thought it is the tendency of the century. While we were reading newspaper and magazines, no one paid attention on to the fact that these papers caused the pollution of the environment. The new device will help us to protect the environment, but the most important thing is that it saves the cost of the newspaper.

The biggest issue for newspapers and publishers is newspapers were the cost of the large amount of the paper and ink. Sometimes the newspaper has been printed in color. And distributing cost the extra money too. After the E-reader becomes popular; a publisher just needs to put its news online and they don’t need to send the postman to deliver it. People can get the news they want whenever they want. Therefore this new device saves lots of trees. To cut down and made into newspapers will become their destiny no longer.

However, the E-reader may cause some problems; if this new device is used instead of the newspaper or magazine. Many people will lose their jobs, like the editor of the newspaper, and the worker who worked in the printing factory. Especially after the economic crisis, many people could not find the jobs and the government would not allow the numbers to improve. Furthermore, teenagers may use the digital device probably easily, but may be hard for an old person to use. This group of people prefers to use the traditional way to read the news. And as the author said, the new devices still have problems like color, battery, speed and some other issues.

Obviously the E-reader will lead the way of the public’s reading. But in a short time I think it will be hard to promote. The new reading system could be hard to accept by the public, and it is not perfect itself. We can expect that in the future, we don’t have to read the yellow and dirty newspaper, just click the screen; we can get the information we want.

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